Explainer videos

Explainer videos

Have you ever wondered; what is an explainer video? Are they the same as how to videos? How do I get my own explainer video? Maybe you’re just looking for examples of the best explainer videos around? Whatever your question, we’ve got you covered. Keep reading for our comprehensive guide to explainer videos, or skip ahead to answer your specific question:

What is an explainer video?

An explainer video is a short, concise video used to explain a product, service or concept. They’re commonly used in online marketing to illustrate how something works or what a business does. Educators use them too to break down a complex topic into easily digestible and informative chunks.

Explainer videos work brilliantly across different marketing channels, from websites to social media. According to research, users spend 88% more time on a website with video. Plus including video on your homepage can increase conversion rates by 20% or more. You can find more video marketing statistics here.

Different types of explainer videos

Animated explainer videos

Animated explainer videos explain a product, service or concept using moving graphics. Forget the expense and time of hiring actors and finding the perfect set location. Whether your video is set in space or Seattle, you can create the perfect animated video in no time using explainer video software, like VideoScribe.

If you’re strapped for time our Sparkol Studio team can create a custom animated explainer video for you instead.

Whiteboard explainer videos

Whiteboard videos are a specific type of animated video in which the images appear to be hand drawn and erased on a whiteboard (or chalkboard!). VideoScribe is the world’s first whiteboard explainer video software. It’s a hugely popular format due to how quick, easy and low cost it is to create a whiteboard video and keep it up to date.

Live action explainer videos

This type of video includes real people and real products, it’s more like a TV ad or short film. They work better for companies selling tangible products, for example clothes, or where it’s important to show the real world setting like a tourist destination.

Benefits of explainer videos

  1. Explain what your product does in seconds. Crucial in today’s world of short attention spans, just 8 seconds for the average internet user.

  1. Improve your SEO. Video content ranks well in Google, they are 50 times more likely to rank than plain text. Learn more about video SEO.

  1. Increase conversion rates. Video can increase conversion rates by 20% or more.

  1. People love to share videos. Your audience is 1200% more likely to share your video than text or images combined.

  1. Boost your ROI. Explainer videos can be really cost effective. 88% of marketers are satisfied with the ROI of their video marketing.

How to create my own explainer video?

I bet you’re thinking. So what makes a good explainer video and how can I make one? Have no fear, dear reader, we’re about to let you in on all the best tips and tricks for creating the perfect explainer video.

When making an explainer video you should follow the same process for making any brilliant video. Before you touch a script or even a storyboard you first need to set out your goals for the video. We’ve outlined the entire video planning process for you here.  Whether you’re creating your own or briefing someone else, you'll first need to follow the steps outlined in this explainer video creation process.

Top tips for the perfect explainer video:

  • Keep it short - 40 seconds is perfect

  • Your key message should be understood within the first 20 seconds

  • Speak directly to your audience using ‘you’ and ‘your'

  • Cut the jargon, it might roll of your tongue but don’t presume your audience understands the lingo

Explainer Video Software

You’re convinced you need an explainer video, but you need some help creating it. Explainer video software could be the perfect option for you. VideoScribe is a DIY tool that lets you build animated explainer videos in minutes. You add some images from our library (or upload you own), add some text, create a voiceover or music and VideoScribe does the rest for you. Sit back and watch it draw or animate.  

Benefits of explainer video software:

  • Create professional looking videos in minutes

  • Anyone can use it, even with no design or editing skills

  • Express complex ideas in a simple way

  • Fun to use!

Features of our explainer video software - VideoScribe:

  • Quick-start customizable video templates

  • More than 8,000 free library images and GIFs

  • Customize the colors of library images

  • Import your own SVG images and GIFs and see them draw

  • Select your drawing hand or no hand!

  • Change the background color and texture of your video

  • Control animation timings

  • Over 190 royalty-free music tracks

  • Record or import a voiceover

  • Share to Vimeo and PowerPoint

  • Download your videos locally

Check out all our explainer video software features here.

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