Explainer video creation made simple
Explainer video creation made simple
If you’re looking to learn more about explainer videos and how to easily and quickly create your own, then you’re in the right place. We’re walking you through everything you need to know about planning, making and using explainer videos.
Keep reading for our comprehensive guide to explainer videos, or skip ahead to answer your specific question:
Save time with our explainer video software
To start capitalizing on the benefits of explainer videos in less than 5 minutes, use our professional quality templates. With a whole library to choose from, there’s something for everyone. Whether you want to explain your idea, product or service, we’ve got you covered.
The library of VideoScribe templates gives you access to a range of different explainer video templates, along with different GIF templates, social media templates and more. You just simply choose a template that suits you, and drag and drop new content, images, or text in to create your own animated explainer video! Start a 7-day VideoScribe free trial to access our full template library.
Animated explainer video examples
What makes a good explainer video?
Now unfortunately not all explainer videos are created equal… To ensure yours stands out from the crowd and truly is an awesome explainer video, here are some of our top tips.
Keep it short and sweet - around 40 seconds is the perfect length to capture attention and get your message across.
Focus on one main message - like anything, if you try to cram too much information into a short space of time it’s easy to get lost. So hone in on one key storyline or benefit your audience will resonate with.
Start with a bang - don’t save your juiciest information, killer graphics or wow-factor for the middle or end of your video as your audience might not get there. Hit them with intrigue and or excitement early on to draw viewers in and build from there.
Speak directly to your audience - using ‘you’ and ‘your' can help bridge the gap and ensure your viewers feel like the main character.
Cut the jargon - it might roll off your tongue but don’t presume your audience understands the lingo. Think - could a 7 year old understand this?
Get inspired by these explainer video success stories
How Barrister and VideoScriber, Christian Weaver explains complex laws in digestible 60 second animations.
How one VideoScriber turned scientific research into viral explainer animations attracting 4.5 million impressions.
How Exaltus founder, Carole Alalouf explains her business’ origin story with VideoScribe animations.
Unlock limitless creativity with premium features
Plus, with a paid VideoScribe subscription, you’ll get access to all of the above and these killer tools to make explainer videos that dazzle:
Full access to thousands of premium images
Download your creations as HD MP4s, GIFs, PowerPoint presentations and more
The option to resell your video creations
Unlimited online support from our knowledgeable team
Most effective ways to use and share your explainer videos
On your website
These days most of us head to the internet when we’re looking to buy a product or service. So make sure your explainer video is front and center on your homepage to ensure visitors know how you can help them as quickly as possible. Get our tips on optimizing your video for websites here.
On social media
From LinkedIn and Facebook to Twitter and Instagram, explainer videos work so well on social media because they’re short and snappy. They attract attention, get your message across and leave viewers wanting to know more. Check out our top tips for sharing your animations on social media here.
In your classroom
Educators can benefit greatly from explainer videos. Since their main purpose is to help others understand a topic or idea, they’re excellent teaching resources. Use an explainer to introduce a new topic, summarize class content or as an assignment guide.
Whether it’s boosted social media posts, YouTube advertising or even TV commercials, explainer videos are perfect for promotion. They’re generally the perfect shorter length, convey the main message your organization or business is trying to get across and show off your brand. Plus, there’s no editing, in this format your video is good to go as it is!
This is a great way to repurpose your explainer video. Since most email providers don’t allow you to embed video, an awesome way to still include movement is to download your video as a GIF. You can do this in just one click with VideoScribe! Then just add your GIF to the email and hit send.